Malaysia Airlines to change name to boost reputation : Report

*London*

Malaysia Airlines' commercial director
Hugh Dunleavy, writing in Sunday
Telegraph, insists that despite the "tragic
loss" of both aircraft, the airline would
eventually "emerge stronger".

KUALA LUMPUR/LONDON: Reeling
under the pressure of two
catastrophic aviation tragedies,
Malaysia Airlines is mulling a name
change and restructuring of routes
in a bid to repair its reputation, a
media report has said.
The Malaysian flag carrier, majority-
owned by the government, is likely
to change its name as part of a
radical overhaul and also seek new
investors to rebuild its business
after two major tragedies within six
months killing 537 people, UK's
Telegraph reported.
In March, MH370, which was
traveling from Kuala Lumpur to
Beijing, lost touch with air traffic
control, an hour after take-off. It
was carrying 239 passengers,
including 5 Indians, and crew. The
wreckage of the plane which is
believed to have crashed in the
southern Indian is yet to be found.
While earlier this month, the
Boeing 777 with 298 people on
board was flying from Amsterdam to
Kuala Lumpur as it was downed
between Krasni Luch in Luhansk
region and Shakhtarsk in the
neighbouring region of Donetsk,
Ukraine. All 298 people were killed.
It is believed that Flight MH17
crashed after being hit by a
surface-to-air missile fired from the
rebel-held area.
Work has begun on a strategic
review that will restructure the
airline's routes and expand
outsourcing to increase
profitability, the report said.
Additional private investment for
the airline could come from rival
aviation groups, it quoted sources
as saying.
The review process is being led by
the Malaysian government.
Airline's commercial director Hugh
Dunleavy, writing in Sunday
Telegraph, insists that despite the
"tragic loss" of both aircraft, the
airline would eventually "emerge
stronger".

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